I’ll make this short and sweet, apparently the photo posted here is the actual MINI-i vehicle we spoke about a few days ago. The MINI-i MegaCity Vehicle is part of the Project i initiative and will be sold under the MINI brand.
Someone close to BMW speaks further of the MINI-i and BMW’s future plans:
The MINI-i will be equally recognizable as a MINI but with the MINI Brand , BMW intend to split the brand with the smaller “MegaCity” cars and then the Austrian built “Urban Adventure” vehicles which will be the MINI-X and the SpaceBox project.
The BMW Motorrad Division will accompany the MegaCity Scooter , For Project-i. Basically a two seater covered scooter similar to the C1 but lower and longer. Think of the BMW Clever Concept.
BMW has not been entirely clear about how these new vehicles will be branded. They seem to be rather bold in claiming it will represent a new paradigm in urban transport and that Project-i will be developing cars for volume production. As things stand now, the MegaCity is set to be a sub-brand of MINI. And some reports surfaced earlier in the year saying that BMW Design Chief, Chris Bangle, left BMW over this very issue, having grave reservations about how Project-i was set to evolve.
Source: Automobile-magazine via:bmwblog
No comments:
Post a Comment