Friday, November 21, 2008

Car News: Los Angeles Auto Show Design Challenge Winner is...Mazda Kann


Designs were judged by multi-discipline design professionals. Their selection criteria included originality of the creative concept, and how every component integrated to improve power, performance, safety and speed.


A design submitted by Mazda R&D of North America has won the Los Angeles Auto Show's 2008 Design Challenge. Chosen from designs entered by nine studios in the Southern California region, the challenge was to envision and depict what a sports car from the year 2025 will look like, taking into account global conditions from that time period.


Studios involved included those of Audi, BMW, GM, Honda, Mitsubishi, Mercedes-Benz, Toyota, Volkswagen, and of course Mazda.


"The scope of the entries this year was very impressive," said Chuck Pelly, director of Design Los Angeles and partner in The Design Academy, Inc.


"and in the end it came down to which team had the most innovative and artistic design that could go beyond the expectations and challenges of racing today. Mazda's designers created an optimistic vision of 2025 and ultimately brought unique styling back to motor sports."


The winning design, called a Mazda Kann, won because of how it integrated technology, innovation and design into a unique concept. Mazda Kann is an electrically-powered car which is capable of 250mph (420km/h) and yet it exhales no harmful emissions.




via: World Car Fans



Other article:
First tuned Mazda6 comes from Troy Lee Designs at SEMA 2008
Los Angeles Auto Show: Toyota CNG Camry Hybrid Concept
Audi’s new green baby is shaping up!
Designer Exercise: Volkswagen T6 Mobile Office

No comments:

Post a Comment

 
Design by emfaruq. All Rights Reserved.